Shopware 6 B2B – the Open-Source Solution for Industry & Wholesale
TradelinePro is the specialised B2B e-commerce platform built on Shopware 6. Proven in the mid-market, optimised for industry, wholesale and machine engineering – with individual customer conditions, ERP integration and full source code access.
What is TradelinePro?
TradelinePro is a B2B e-commerce platform that extends the Shopware 6 Community Edition with the features mid-market industry typically needs. It targets mid-sized manufacturers, wholesalers and machine builders that want to scale their digital sales – without vendor lock-in. The suite delivers around 70% of typical B2B functionality from day one: customer-specific prices, catalogues, delivery and payment terms, multi-level approval workflows, quick order, CSV import and an integrated customer portal. The remaining 30% are built as targeted extensions on top of your real processes.
Why Shopware 6 as the B2B foundation?
A large ecosystem
Shopware 6 leads e-commerce in the DACH region. With 5,000+ extensions, an active community and a mature API, it is a safe long-term investment for your B2B sales channel.
Open source, no vendor lock-in
The Community Edition is fully open source. TradelinePro extends it – you keep full access to the source code and full freedom to adapt, unlike classical SaaS platforms.
Fast time-to-market
70% feature coverage means no reinvention of standard processes. You go live in weeks, not months – and spend your project budget on what differentiates your industry.
Individual customer conditions
B2B relationships live on individual agreements. TradelinePro delivers customer-specific prices, assortments and terms – with a role and permission model that supports multi-level approval workflows in procurement organisations.
- Customer-specific price lists and discounts
- Assortments and visibility per customer, role and site
- Multi-level approval workflows for procurement teams
- Individual delivery and payment terms
Ordering channels for everyday B2B
Recurring orders, large baskets, core SKUs – TradelinePro implements the ordering channels B2B teams actually use, instead of forcing B2C logic on them.
- Quick order by SKU or product name
- One-click reorder from the customer account
- CSV/Excel import of full shopping carts
- Integration of barcode scanners and IoT devices
ERP and PIM integration
Your ERP (e.g. SAP) stays the master system. Shop and customer portal act as the digital storefront, connected via a flexible middleware with ready-made connectors and no-code/low-code workflows.
- ERP integration (SAP, Microsoft Dynamics, proAlpha, Sage and more)
- PIM and DAM integration via standard connectors
- No-code/low-code workflows via partner middleware
- No data redundancy and no manual handovers
TradelinePro vs. the Shopware B2B Suite
The official Shopware B2B Suite is part of the commercial editions and aimed at enterprise customers. TradelinePro takes a different angle: built on the Community Edition, with best-practice modules from real industrial projects and full source code adaptability. For mid-market manufacturers and wholesalers who want to digitalise B2B sales pragmatically, TradelinePro is the lean, transparent alternative – with a clear budget and extension path.
Shopware 6 B2B – frequently asked questions
Answers to the questions manufacturers and wholesalers ask us most often before kicking off a project.
What is the difference between Shopware 6 and Shopware 6 B2B?
Shopware 6 is the standard e-commerce platform and ships with a B2C-first feature set. „Shopware 6 B2B" refers to the platform extended with B2B-specific features such as customer-specific prices, multi-level approvals, quick order, customer-specific catalogues and ERP integration. TradelinePro delivers this B2B layer as an open-source extension on top of the Shopware 6 Community Edition.
Is TradelinePro an alternative to the Shopware B2B Suite?
Yes. TradelinePro is a leaner, open-source-oriented alternative to the commercial Shopware B2B Suite. It is a strong fit for mid-market manufacturers and wholesalers that want full source-code ownership without committing to an enterprise edition.
Which industries use TradelinePro?
TradelinePro is in production at industrial manufacturers, machine builders, technical wholesalers and distributors. Typical traits are complex assortments, multi-tier sales organisations and deep ERP integration – often with SAP.
How deeply can TradelinePro integrate with an existing ERP?
TradelinePro treats the shop as a „storefront" – the ERP remains the master system. A flexible middleware layer (e.g. Lobster, Tradeshift, Pickware ERP connector or custom integrations) synchronises master data, prices, stock and orders bidirectionally. Standard connectors exist for SAP, Microsoft Dynamics 365, proAlpha, Sage and others.
What does it cost?
The Shopware 6 Community Edition is open source and free of licence cost. TradelinePro itself is available as an open-source suite; the investment goes into implementation, hosting, custom extensions and support. Concrete budgets depend on feature scope and integration depth and can be quoted reliably after a discovery workshop.
How long does a typical B2B shop project take?
Thanks to ~70% feature coverage from day one, a first productive release is realistic in 8–16 weeks. More complex projects with ERP, PIM, multiple languages and country rollouts typically run 4–9 months until full rollout.
Is TradelinePro GDPR-compliant and can it be hosted in Germany?
Yes. TradelinePro is based on the Shopware 6 Community Edition and can be operated in German or European data centres (e.g. Hetzner, IONOS, AWS Frankfurt). It supports all GDPR-relevant features such as cookie consent, data export and deletion requests.
Do I need a separate B2C shop next to my B2B shop?
No. With TradelinePro, B2B and B2C scenarios can run inside the same Shopware 6 instance – via sales channels, customer groups and customer-specific conditions. This saves infrastructure, licence and maintenance costs.
Ready for your Shopware 6 B2B shop?
See TradelinePro live in the demo, or talk to our team about your B2B project.