Related products
Cross- and up-sell relationships and accessories.
Related products in TradelinePro allow you to establish relationships between different products and display them to the customer. This usually happens on the product detail page or in the basket. By making clever use of related products, your online shop can offer customers a better buying experience and at the same time increase your revenue.
Via related products, you can model the following scenarios, for example:
- Similar products: articles similar to the one currently being viewed
- Accessories: products that complement or extend the main product
- Recommended products: articles that are often bought together with the main product, e.g. coffee beans with a coffee machine.
- Alternative products: products that represent an alternative to the article currently being viewed, e.g. a similar product from another brand.
The advantages of related products are manifold:
- Increase of the average basket value: customers are encouraged to buy additional products they might otherwise not have discovered.
- Improvement of the customer experience: customers find relevant products more quickly and feel better advised.
- Reduction of the bounce rate: through interesting product suggestions, customers stay in the shop longer and look at further articles.
To create related products, proceed as follows: ??? This part of the documentation is currently being created for you and will be published as soon as possible ???