Customer-specific product assortments in the webshop

Customer-specific assortments means that certain customers can see and purchase certain products while others cannot. In a modified form, this also enables a particular user journey.

You can, for example, implement the following use cases:

• As a shop operator, you want to display different products to certain customers, for example private label products (products specifically manufactured / labelled for the customer)
• Display of selected products, for example relevant spare parts (via bills of materials) for the machines used at the specific customer
• The debtor / shop customer wants their staff to be able to order only certain products from the full assortment on offer

Individual assortments can be created using the following approaches:

• Whitelist approach: permitting assortments (categories, products) for certain customers
• Blacklist approach: permitting assortments (categories, products) for certain customers
• Visibility vs. purchasing
• Maintaining a blacklist from the company's perspective as part of a roles / permissions concept in the company account

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Which approach is suitable depends on the specific use case. There is also a considerable dependency on the customer and product data model, as the appropriate markers for visibilities need to be named and implemented.

For significantly differing offers, e.g. a specific target group, providing an additional sales channel may also be appropriate.

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Please discuss the specific configuration with your implementation partner

In the shop system, we provide the blacklist approach based on customer groups. In principle, a category or a product is therefore always visible, but you can make it inaccessible to certain customer groups (accordingly also to guests).

Controlling visibility at the level of users / companies is not yet possible.

Please refer to the chapter Restrictions for customer groups for the steps to configure private categories.